Willstar Media is a fast-growing content company producing high-impact YouTube Documentaries, Shorts, and Instagram content watched by millions every month.

Role Overview: You will take full ownership of our Instagram ecosystem, understanding storytelling, audience psychology, and platform trends to help scale our presence strategically.

Responsibilities

• Write engaging scripts for Instagram Reels aligned with brand voice and audience interest.
• Ideate and conceptualize carousel posts and coordinate with the graphic designer for execution.
• Plan and post interesting Instagram Stories that maintain daily engagement and brand personality.
• Handle and manage the WhatsApp Channel, sharing updates, insights, and community-focused content.
• Maintain consistent posting schedules and content calendar.
• Monitor trends and adapt content ideas to maximize reach and engagement.
• Collaborate closely with the founder, writers, editors, and design team.

Must-Have Skills

• Excellent English and Hindi communication and writing skills.
• Strong understanding of Instagram trends, formats, hooks, and audience psychology.
• Ability to ideate content that drives engagement and retention.
• Creative thinking with a structured execution mindset.
• Familiarity with content niches like business, geopolitics, self-improvement, psychology, and storytelling.
• Organized and proactive with strong ownership mindset.

Good to Have

• Experience managing or growing an Instagram page or personal brand.
• Understanding of storytelling frameworks for short-form content.
• Basic understanding of analytics and engagement metrics.
• Experience working with creators or digital content teams.

Benefits

• Paid sick time.

Directly shape the Instagram presence of a 7M+ creator brand and work on meaningful, high-impact content reaching millions in a fast-paced creative environment.