We are seeking an experienced PR & Brand Growth Manager to lead Digital PR, media outreach, and brand partnership initiatives for our growing international fashion eCommerce brand. The ideal candidate should have a strong track record of securing media coverage, building relationships with journalists, and increasing brand authority through strategic PR campaigns.

Key Responsibilities:

• Develop and execute Digital PR strategies to enhance brand visibility and online authority.
• Build and maintain relationships with journalists, editors, publishers, bloggers, and influencers.
• Pitch compelling story ideas and secure media placements on high-authority websites.
• Manage outreach campaigns through platforms such as Qwoted, Featured, SourceBottle, and similar media request networks.
• Coordinate PR campaigns around fashion trends, product launches, seasonal promotions, and brand events.
• Acquire high-quality editorial backlinks through ethical, white-hat outreach methods.
• Track outreach performance, maintain media databases, and manage reporting.
• Monitor competitor PR activities and identify new brand growth opportunities.
• Collaborate with SEO, content, and marketing teams to maximise brand exposure.

Required Skills & Experience:

• 3–6+ years of experience in Digital PR, Media Outreach, Brand Partnerships, or Public Relations.
• Proven success in securing media mentions and editorial placements.
• Strong understanding of Digital PR and authority-building strategies.
• Excellent communication, relationship-building, and pitching skills.
• Experience with outreach tracking and reporting using Google Sheets or Excel.
• Ability to manage multiple campaigns and deadlines effectively.

Preferred Industry Experience:

• Fashion
• eCommerce
• Retail
• Beauty
• Wedding
• Lifestyle Brands

Good to Have:

• Existing network of journalists, editors, and media contacts.
• Experience working with international or US-based brands.
• Knowledge of SEO, link-building, and Digital PR strategies.
• Familiarity with tools such as Ahrefs, SEMrush, BuzzStream, Pitchbox, Hunter.io, or similar outreach platforms.

Why Join Us?

• Opportunity to work with a fast-growing international fashion brand.
• Collaborative and growth-focused work environment.
• Exposure to global Digital PR and brand-building campaigns.
• Career advancement opportunities with a high-impact role.