If your portfolio is a testament to the idea that marketing can be meaningful, and your writing proves that positive stories are the most compelling ones, then we’ve been looking for you.

We are India’s largest platform dedicated to solution-oriented, change-inducing journalism. We don’t just report the news; we highlight the heroes, the innovations, and the movements building a brighter future.

And we need a wordsmith who can translate this mission into social media content that doesn’t just scroll by—it stops, inspires, and activates.

This role is the nexus between our impactful stories and the vast, dynamic communities on social media. You will be the voice that makes our branded content campaigns resonate, relate, and go viral—for all the right reasons.

Key Responsibilities:

• Campaign Copywriting: Craft compelling, platform-specific copy (captions, CTAs, carousels) for our branded content campaigns, ensuring the brand’s message aligns seamlessly with our platform’s positive and solution-oriented ethos.
• Storytelling: Develop engaging narrative structures for SM/carousel posts that simplify complex ideas into digestible, shareable content.
• Headline & Hook Mastery: Write headline/hook options to identify the most click-worthy, attention-grabbing version that promises value to the audience.
• Research & Fact-Checking: Ensuring all claims, data, and statements in your copy are accurate, credible, and properly sourced.
• Collaborative Ideation: Work closely with designers to develop innovative content concepts where copy and visuals elevate each other.

The Ideal Candidate Has:

• Experience: 2-4 years of professional experience writing social media copy for a brand, agency, or media publication. A proven portfolio of brand campaign work is essential.
• Mastery of Language: Exceptional command of English, with an ability to write colloquially and with cultural nuance.
• Platform Expertise: Deep, practical understanding of the content formats and best practices for Instagram, Facebook, LinkedIn, Twitter, YouTube, and emerging platforms.
• A Portfolio That Shows Range: Your portfolio should include examples of captions, carousel storytelling, and catchy headlines.

Ready to use your powers for good?