BIGNxt is an EdTech brand based out of UAE providing exceptional educational opportunities and fostering a vibrant academic community. We are committed to innovation, excellence in teaching, and the holistic development of our students.

Position Overview:

We are seeking a talented and creative Copywriter to join our dynamic Marketing team. The ideal candidate will be responsible for producing engaging, high-quality content that resonates with our target audience, supports our brand objectives, and drives enrollment and engagement.

Key Responsibilities:

• Write compelling, clear, and persuasive copy for various marketing materials, including websites, email campaigns, social media, brochures, newsletters, advertisements, and other promotional materials.
• Collaborate with the Marketing team to develop and execute content strategies and campaigns that align with the company's goals and target audience.
• Maintain and refine the company's brand voice and ensure consistency across all written communications.
• Conduct thorough research to understand the higher education landscape, target audience, and competitive environment to create relevant and impactful content.
• Implement SEO best practices to enhance the visibility and searchability of online content.
• Review and edit content for accuracy, grammar, style, and tone, ensuring all materials meet high-quality standards.
• Work closely with designers, marketing managers, and other team members to ensure cohesive and effective marketing efforts.
• Monitor and analyze the performance of content and campaigns, using insights to improve future efforts.
• Ensure all artworks are uploaded on social media platforms as per the scheduled calendar.

Qualifications:

• Bachelor’s degree in English, Communications, Marketing, Digital, BMM or a related field.
• Minimum of 3 years of professional copywriting experience, preferably in the higher education sector or a related field.

Skills:

• Exceptional writing, editing, and proofreading skills.
• Strong understanding of marketing principles and strategies.
• Social Media Management.
• Proficiency in SEO and digital marketing best practices.
• Ability to write for various platforms and audiences.
• Excellent research skills and attention to detail.
• Creative thinking and problem-solving abilities.
• Strong interpersonal and communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Application Process:

To apply, please submit your resume, a cover letter detailing your relevant experience, and a portfolio of your work demonstrating your copywriting skills and range.