M'PALATH is seeking a skilled Freelance Video Editor with experience in the fashion and clothing industry to create high-converting video content for social media advertising campaigns.

Key Responsibilities

• Edit Instagram Reels, Facebook/Meta Ads, and short-form promotional videos.
• Create conversion-focused video ads for clothing and fashion products.
• Develop strong hooks within the first few seconds to stop viewers from scrolling.
• Structure videos with effective pacing, transitions, text overlays, product highlights, and CTAs.
• Edit content specifically for paid advertising campaigns, focusing on audience retention and conversion.
• Adapt raw footage into multiple creative variations for A/B testing.
• Highlight clothing design, fit, fabric, styling, offers, and product benefits through video.
• Create content suitable for different stages of the customer journey.
• Work with the marketing team to develop new creative concepts based on campaign performance.
• Continuously improve video creatives based on ad performance and audience response.

Required Experience & Skills

• Proven experience as a Video Editor, preferably in the fashion, clothing, apparel, or lifestyle industry.
• Experience creating Reels or short-form videos for paid advertising campaigns.
• Strong understanding of hook placement, storytelling, pacing, and audience retention.
• Experience creating performance/conversion-based ad creatives.
• Good understanding of Meta Ads creative requirements and formats.
• Ability to turn raw footage into compelling, engaging, and sales-oriented videos.
• Strong sense of fashion, visual composition, typography, music, and trends.
• Ability to understand a target audience and edit content accordingly.
• Comfortable working independently as a freelancer and delivering within agreed timelines.

Preferred Qualifications

• Candidates from Kerala are preferred.
• Previous work with Kerala-based clothing/fashion brands is an advantage.
• Experience editing ads that have generated leads, sales, or strong engagement.
• Knowledge of current Instagram Reels and Meta advertising trends.
• Portfolio demonstrating fashion/clothing ad creatives is highly preferred.

Please share your portfolio/recent work along with your application.